Home » Increased Global Participation As Thaifex Expands

Increased Global Participation As Thaifex Expands

News From : DagangHalal.com (28 Mar 2010)

Riding on its consecutive success over the past six years, Thaifex, World of Food Asia 2010 is bigger and better than ever. The exhibition has grown by 10 percent, with more exhibitors and spanning over three halls for the first time. In addition, it is held in conjunction with a new trade fair, the World of Halal. 22,000 trade visitors from around the world are expected to attend the number one food and beverage trade show in Southeast Asia from 12 to 16 May 2010.

Thaifex, World of Food Asia is a one-stop shop for all in the industry covering all areas of food production from food and beverage products to food catering and hospitality services to food technology to retail and franchise. It is modelled after the world’s largest food and beverage trade fair – ANUGA in Cologne, Germany.

Since 2004, Thaifex, World of Food Asia has been expanding by approximately 46 percent in terms of exhibitor numbers and is now recognized by the global food and beverage industry as a key trade event in Southeast Asia.

Michael Gerling, CEO, Food Retail Association (BVL), Germany commented during his last visit, “The wide range of Asian food products presented at Thaifex would perfectly match with current European trends towards convenience and healthy food.”

A record number of 14 international group pavilions will be present at Thaifex, World of Food Asia 2010 representing Brunei, Cambodia, China, Japan, Korea, Laos, Myanmar, The Netherlands, The Philippines, Singapore, Taiwan and USA. Independent exhibitors from Germany, Turkey and Switzerland have come together to form a Europe pavilion.

The Malaysian presence has nearly doubled this year, with 27 exhibitors taking up over 300 sqm. Korea and Taiwan are represented by not one but two group pavilions each, led by two separate trade associations. The Singapore pavilion has also made a return after a few years of absence and will be presenting 10 exhibitors.

The presence of these pavilions reinforces the industry’s choice for Thaifex, World of Food Asia as the number one food and beverage trade fair in Southeast Asia.

For the first time, a “Best Value Awards for Creative Food Products in Asia” contest is organized for participating exhibitors. This new special activity of Thaifex – World of Food Asia aims to recognise the spirit of innovation within the industry. It raises the profile of products that are outstanding in their innovation, health, packaging, convenience, environment-friendliness and taste.

World of Halal is held for the first time to complement Thaifex, World of Food Asia and covers various aspects of the industry. Around 100 halal product suppliers and manufacturers will be showcasing their latest products and technology at the combined fairs. The global Halal industry has an estimated net worth of USD 2.1 trillion and World of Halal will be offering a platform for trade, networking and education to meet this market demand.

About Thaifex – World of Food Asia

Thaifex, World of Food Asia is organized annually by Koelnmesse Pte Ltd, Department of Promotion Thailand and Thai Chamber of Commerce.

Thaifex, World of Food Asia will be held from12 to 16 May 2010 at the Impact Challenger Halls 1-3 in Bangkok, Thailand. The first three days of the event are reserved for trade visitors only. Online registration is now open at www.worldoffoodasia.com

Information of the company:
Address:  IMPACT ARENA, EXHIBITION AND CONVENTION CENTER MUANG THONG THANI, 99 Popular Road, Banmai Subdistrict, Pakkred District(11120)
Country:  Thailand
Phone:  +66 2622 1860
Fax:  +66 2622 1880
E-Mail:  [email protected]

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