Home » Call To Improve Understanding On True Halal Concept

Call To Improve Understanding On True Halal Concept

News From : DagangHalal.com (03 Dec 2013)

SINTOK: The lack of awareness and understanding on the true concept of ‘Halalan Toyiban’ among entrepreneurs and consumers is posing a threat to the country’s halal sector.

Universiti Utara Malaysia (UUM) vice-chancellor Prof Datuk Dr Mohamed Mustafa Ishak said research has revealed that many were still ignorant over the concept of ‘Halalan Toyiban’ which required the relevant authorities to improve understanding on the matter.

He said the training and awareness programme should involve the entrepreneurs, consumers as well as agencies involved in issuing halal certificates.

“The training and education programmes should be expanded to the government agencies concerned to strengthen the sector in meeting the market demand,” he said.

(Halalan toyyiban means allowed and permissible for consumption with relation to Syariah as long as they are safe and not harmful. The opposite of halal is haram/non-halal which means forbidden and prohibited).

Mohamed suggested that institutions of higher learning play proactive role in spreading awareness on the true ‘Halalan Toyiban’ concept to the industry and consumers.

“The universities can formulate proactive measures particularly in the research and development field to help develop the halal sector such as developing products’ quality assurance system and an efficient information management system for the sector,” Mohamed said during his speech at the opening of ‘Southeast Asian Universities and Business Studies Role in Tapping the Halal Industry Potential’ seminar here today.

The seminar was organised by UUM.

He added that such seminar was a good platform to exchange ideas and views on how to further develop the overall halal sector from manufacturing, logistic and supply chain system in the global market.

Source : www.nst.com.my/

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