Home » Savoring Your Success In Asia

Savoring Your Success In Asia

News From : DagangHalal.com (18 Mar 2013)

 

Michael Dreyer, Vice President Asia Pacific, Koelnmesse, says, “The success of THAIFEX – World of Food Asia is driven by the confidence of our exhibitors, 80% of whom are repeat exhibitors. With 95% of the space sold three months before the event in May, it demonstrates the importance of THAIFEX – World of Food Asia as the preferred gateway for exchange and networking in Asia. Each year, we innovate new segments in order to ensure that buyers and exhibitors alike are able to extend their reach and enrich their experience. Last year, we introduced the Thailand Ultimate Chef Challenge; in our 10 year, we are looking forward to the launch of the World of Seafood platform as well as the Roasters’ Choice Award.”

THAIFEX – World of Food Asia is targeting to fill all three halls from Challenger 1 to 3 this year, totaling 60,000 square meters, an increase of 10% from 2012. For food importers, wholesalers, distributors and hotel and restaurant professionals from Asia, THAIFEX – World of Food Asia is the place to meet and do business, as it offers 1,200 exhibitors from 30 countries. The fest is expected to attract 27,000 trade visitors, a 10% increase over last year.

New country groups include the Italy Pavilion, a successful pilot project between Koelnmesse and Federalimentare (the Italian Food & Drink Industry Federation) alongside Fiere di Parma, which sees 50 Italian companies occupying over 600 sqm. Top Italia brands include Agugiaro & Figna, Caffe Corsini, Parmareggio, Sacla Italia, and San Benedetto.

Visitors will also discover new country groups organised by the Brazilian Embassy, Korea Fishery Trade Association, Taiwan Frozen Food Processors’ Association, Turkish Confectionary & Sweet Promotion Group and Turkish Flour, Yeast and Ingredients Promotion Group.

Returning country pavilions including China, Cambodia, Japan, Korea and Singapore registered strong growth at the show in 2012, and will be back in greater strength this year.

Korea will bring together 80 companies occupying close to 900 sqm, with 60% of those exhibitors new to Asian markets. Says Mr See-chan Sung, Deputy Director, Export Strategy Department, Overseas Marketing Team from aT Center, Korea, “THAIFEX – World of Food Asia is a very important entry point for our Korea companies (both existing and new ones) to Asia. We are investing additional resources this year into THAIFEX to build a stronger presence of Korea food & beverage products at the show. We look forward to another successful participation this year.”

For more information, visit :www.worldoffoodasia.com

Leave a Reply

Your email address will not be published. Required fields are marked *