News From : DagangHalal.com (19 Aug 2010)
LANGKAWI, 19 Ogos (Bernama) — The Langkawi Fishermen Association has embarked on processing anchovies harvested in Langkawi into snacks under the brandname of “Bilis Crispy Rangup”.
Its General Manager, Abdul Majid Ibrahim, said most of the catch now were processed and sold as dried anchovies but the association, since July, diversified its operations to further process the anchovies into crispy snacks, with the intention of its income.
Sixty five per cent of the anchovies produced in the country comes from Langkawi.
“We have gone on a trial promotion at grocery stores, supermarkets and little shops located at the Langkawi cable car tourist spot.
“If the response is overwhelming, we would spread our wings abroad,” he told Bernama in an interview Thursday.
Abdul Majid also said large-scale promotion would be undertaken soon at institutions of higher learning and schools, nationwide, since the “Bilis Crispy Rangup” snack was protein-rich and was suitable for students.
Between three to ten kilogrammes of the snacks are produced daily and has a shelf-life of six to 10 months.
“We are in the midst of obtaining a halal licence for our product,” said Abdul Majid, adding that retailers and the public have shown encouraging response for the snacks.
The Fisheries Development Authority of Malaysia had allocated RM246,000 to help the Langkawi Fishermen Association kick start the business.
“We plan to expand our operations and tap the markets of the Middle East, Brunei, Indonesia, the Philippines and Singapore in a year’s time.