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Halal First for French Television

News From : DagangHalal.com (29 Aug 2009)

National advertisements for halal ready-meals were broadcast in France this week, in what is thought to be a first for mainstream European television.

The French ad campaign for Zakia Halal, reported to be worth GBP 260,000, is further evidence of the increase of a halal presence in the European food industry.

The ads feature a young Muslim couple out shopping at a supermarket to promote a range of halal microwaveable meals including paella, lasagna and shepherd’s pie.

Rather than traditionally being transmitted on Arabic satellite channels, the ads for Zakia Halal, part of the couscous firm Ferico, are being shown on national stations such as the French equivalent to ITV, TF1, as well as rival M6 and a number of digital terrestrial channels. Both TF1 and M6 are the first and second most watched private television services in France.

France has the largest Muslim population in Europe which is estimated to be five million where currently many are practising Ramadan.

The French halal market is valued at close to EUR 4b for 2009, and is estimated to grow at annual rate of 15% according to ethnic marketing agency Solis. Around 93% of Fren

Source: The Online Meat Trades Journal

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