News From : DagangHalal.com (29 Jun 2009)
KUALA LUMPUR, June 29 (Bernama) — Edaran Vita Cat Sdn Bhd, a halal cat food producer, plans to expand its market in the Middle East after making inroads in Dubai recently.
Its head of business development, Halim Baba, said the company proposed to take part in trade missions organised by Malaysia External Trade Development Corporation (Matrade) end of this year to seek new markets in the Middle East.
Besides Dubai, Vita Cat is also exporting its products to Brunei, he told Bernama on the sidelines of the Buy Malaysian Products Expo here recently.
Established in April last year, the company is currently exporting 15,000 kilogrammes of cat food to Dubai and 8,000 kilogrammes to Brunei each month.
For the domestic market, the company’s products can be found at hypermarkets and supermarkets like Giant, Carrefour, Mydin and Jusco.
“Our products entered all the hypermarkets recently and demand has been encouraging,” Halim said, adding that one of the hypermarkets was able to record sales up to RM12,000 monthly.
“Previously our products were available only in the north, and we supplied to veterinary authorities in Kangar in Perlis, and Kulim and Alor Setar in Kedah,” he said.
Faced with rising demand from the domestic and overseas markets, Vita Cat plans to increase the production capacity at its factory in Alor Setar which is currently producing 3,000 kilogrammes of cat food daily.
Halim said the company planned to purchase new machines costing RM1.2 million which could increase the production capacity to 9,000 kilogrammes daily.
He said with the new machines, Vita Cat could also diversify into producing halal dog and fish food products, adding that the company has received a request from the Defence Ministry to supply food to about 13,000 dogs owned by the ministry.
Halim also said that Vita Cat was looking for more distributors to handle its products nationwide.
By Nurul Jannah Kamaruddin
— BERNAMA