Home » Rural Entrepreneur Carnival Highlights Global Quality Products

Rural Entrepreneur Carnival Highlights Global Quality Products

News From : DagangHalal.com (22 Jul 2010)

KUALA LUMPUR, July 22 (Bernama)– The 2010 Rural Entrepreneur Carnival (KUD 2010) organised by the Rural and Regional Development Ministry from Thursday to 25 July at Stadium Bukit Jalil is set to see a big difference compared with the last one.

The carnival being the annual event for the ministry will not only witness the congregation of 500 cottage entrepreneurs and their products but also will help them seek new markets up to the global level.

This year, the demand for exhibition and sales booth has been very encouraging. The entrepreneurs given the opportunity to participate are the ones guided by the departments and agencies under the ministry with most of them promoting or selling food, handicraft, herbs and services.

According to the Ministry’s Secretary General Datuk Abd Jabar Che Nai, KUD 2010 is the biggest in terms of participation and events. Other than hosting the 500 selected entrepreneurs, the ministry also invited leading retail outlets like Giant, Tesco, Mydin and The Store in the efforts to get the attention and establish links with the cottage entrepreneurs.

This is in line with KUD 2010’s objective, to open up market opportunities for cottage products through business matching.

A two-day entrepreneurial symposium is also being held to expose entrepreneurs in planning their marketing strategy and in seeking recognition for the products to penetrate a bigger market.

KUD 2010 also opens the avenue for entrepreneurs to establish strategic cooperation through entrepreneur clusters with the respective agencies involved in R&D and marketing like SIRIM, MARDI and SMIDEC.


“We find that some of these entrepreneurs have very good quality products.

Though these entrepreneurs have succeeded in marketing their products in the domestic market, they still need guidance and exposure to take their products to the global level,” explained Abd Jabar.

Toward this, the organisers also invited several financial institutions like Bank Rakyat and SME Bank to help the cottage entrepreneurs establish links with financial institutions.

According to Abd Jabar, the ministry also wants to see cooperation and networking within the entrepreneur community.

Realising that the rural entrepreneurs have to overcome many barriers in coming up and making their way into the international sphere, Abd Jabar pointed out that this is something faced by entrepreneurs in town as well.

According to him, among the impediments that they face is the product quality that is not up to the mark or does not fulfill the market demand. They also find it difficult to obtain the GMP, HACCP and Halal certification other than their premise located far away or they have no capital to expand their business.

“The opportunities awaiting these entrepreneurs are vast because this is a big market opening in the Islamic nations. Sadly, the entrepreneurs don’t have the capacity to produce their products in big quantity. However, I’m confident if the rural entrepreneurs establish cooperation within their community they could penetrate the export market,” explained Abd Jabar.


The carnival to be officiated by Deputy Prime Minister Tan Sri Muhyiddin Yassin on Saturday, 24 July 2010 is not only for rural entrepreneurs, but also oriented towards community participation.

According to Abd Jabar, KUD 2010 opens the opportunity for the public to see and try the best cottage products from all over the nation.

It is here where the public can see for themselves the diverse range of local products and their packaging. The products are the testimony of the high standards attained by the cottage industry.

Throughout the carnival duration, numerous itineraries have been arranged. Among others are shows by leading artistes and 30 demonstrations on three of the best products each day.

“This is the best opportunity for the community to see and purchase cottage products of quality from all over the nation at a competitive price. Moreover, by buying cottage products they will be helping cottage entrepreneurs to keep moving ahead,” said Abd Jabar.


Leave a Reply

Your email address will not be published.