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Orang Kampong Products To Enter Sri Lankan And Cambodian Markets

News From : DagangHalal.com (16 May 2009)

Herbal-based drinks and products entrepreneur Orang Kampung Corporation (M) Sdn Bhd,will enter the Sri Lankan and Cambodian markets before the end of the year, managing director Habibul Ajmi Manggar said.

He said the company, famous for the Long Jack and Kacip Fatimah drinks, found through a market survey, that its products had good prospects in both countries.

“For a start, the products to be marketed in Sri Lanka and Cambodia are the Kacip Fatimah coffee and Long Jack coffee,” he told reporters after presenting prizes for its Bonanza OK 2009 contest at Menara Taming Sari here Saturday.

Formed in 1975, the company now markets 60 types of products, namely drinks and various halal guaranteed herbal products, which are also sold at pharmacies and big supermarkets.

Habibul Ajmi said at present, his company’s products are being marketed in Indonesia, Singapore, Brunei, Saudi Arabia and the United States.

“The domestic market is still the biggest, accounting for 70 percent of sales with the balance being overseas,” he said.

According to Habibul Ajmi, the company has target to increase sales by between 15 and 20 percent this year from the RM25 million recorded in 2008.

“To increase sales, we are stepping up promotional and advertising activities by allocating 20 percent of the annual sales value,” he said.

Last month, the company introduced its latest product, the Orang Kampung Post Natal Care set.

Habibul Ajmi said it is an old natal care treatment which society at present can adopt without any apprehension.

“It is based on natural resources and products approved by the Ministry of Health with Halal certification,” he said.

He said the company will also produce pharmaceutical products from a new RM8 million factory being built at the Merlimau Industrial Area near here.

The factory is expected to be completed early next year.

Orang Kampung Corporation now has two factories operating on a 24-hour basis at the same industrial area.

Habibul Ajmi said to guarantee the supply of herbs in future, the company has opened a four-hectare herbal farm at Bukit Lintang and Umbai near here.

— BERNAMA

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