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Latest Malaysian Innovative Products Set To Capture Global Market

News From : DagangHalal.com (19 Nov 2009)

KUALA LUMPUR, Nov 19 (Bernama) — Two of the latest Malaysian-made products, the halal vegetable cheese and environmental-friendly bio-ray multiple board showcased at the International Trade Malaysia 2009 (INTRADE 2009) have captured strong attention from international buyers.

The halal vegetable cheese, which is produced from palm oil and marketed under the D’Qisra brand name is manufactured by D’Qisra Sdn Bhd.

According to its managing director, Effendy Yusof, the halal vegetable cheese is the first ever produced in Malaysia after an extensive research and development was completed in April this year.

Effendy said the product had its first market trial in May and now it is being distributed locally through Mydin stores and other retails outlets such as bakeries and mini-markets.

D’Qisra is expected to increase its monthly production to 50 tons from a mere 1.5 tons to meet the needs of the domestic market.

“The latest statistics on Malaysia’s import of cheese annually amounts to about RM1.2 billion. This is just an indicator of the tremendous potential in the domestic market,” he said.

— BERNAMA

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