Home » IFANCA To Feature American-Muslims In Upcoming Advertisement Campaign

IFANCA To Feature American-Muslims In Upcoming Advertisement Campaign

News From : DagangHalal.com (19 Apr 2010)

Islamic Food and Nutrition Council of America (IFANCA) has seen a steady upswing in larger US companies approaching them for Halal certification, over the past few years.  Clients include Nestle, Unilever/Ben and Jerry’s, Abbott Nutrition, Mead Johnson, Tom’s of Maine and Cabot Cheese. While not all products are certified for the US market, according to estimates, Halal food alone has a US market that’s expected to be worth more than 20 billion US dollars. When non-food consumables, like personal care and hygiene products, are added, the amount is expected to exceed 40 billion US dollars.

True to its mission statement, IFANCA plans promoting Halal to a greater audience in the USA. For this, IFANCA is looking for volunteer models of various cultural backgrounds, including children and adults of all ages, to star in IFANCA’s upcoming Television/Radio/Internet Advertisement Campaign. The focus of the Ad will be emphasizing IFANCA’s Halal certification symbol, the Crescent-M.

In order to be part of this ad campaign, send your photos, with names and ages and an adult’s contact information, at [email protected]. Alternatively, photos can also be mailed to Islamic Food and Nutrition Council of America’s Media Department at 5901 N. Cicero Ave., Suite 309, Chicago, IL 60646.  Parents of all minors should send the photos with signed permission notes. Photos sent by minors without a parental permission letter will not be accepted. The deadline is May 15th, 2010.

The ad will be filmed in early June, in Chicago, and all those interested must be available during that time. Contenders selected for the ad will be informed before the mid-May. Actors will not be offered any compensation.


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