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For the first time in the period of January until November last year, Malaysia’s trade has surpassed the RM2 trillion mark, all thanks to the resilient business sector. Trade, import, export and trade surplus recorded the highest value and export increased by 25.7 per cent year-on-year to RM1.116 trillion, which is a remarkable achievement (News Strait Times, Jan 2022). The Malaysia External Trade Development (Matrade) are aware of the importance to stay relevant in this era of new normal by actively utilise the Internet and adopting digitalisation in doing business. Matrade has increased exporters development and export promotion programmes, leveraging on various online platforms and allowing Malaysian companies to expand their market presence globally.
In 2021, Matrade have conducted over 40 webinars covering topics in marketing, branding, business opportunities as well as sustainability to help boost Malaysia companies’ competitiveness. The eTrade Programme 2.0 encourages the use of digital medium for export promotions of products and services globally through listing on selected international online platforms, as well as supporting digital marketing activities. The programme managed to assist over 113 companies in 2021. Furthermore, Matrade continues to support Malaysian businesses through the Market Development Grant (MDG) which was initially introduced in 2002. To conceal the impact of Covid-19 on Malaysian small to medium enterprises, the scope for MDG was broaden to cover the rising cost of doing business, branding activities on digital platforms, participation in virtual events, international certifications as well as Intellectual Property (IP) registration.
Matrade has successfully adopted the new way of conducting export promotions when physical interactions were not allowed. Last year, 43 export promotion programmes were conducted benefitting 2,161 companies and generating RM12.63 billion in export sales. Matrade’s iconic event, the 17th edition of MIHAS was successfully done in full virtual format from 9 September to 31 December 2021, featuring 549 local and foreign exhibitors, attracting 15,152 online visitors. MIHAS has generated RM2.13 billion in export sales from both its virtual exhibition and online business meeting components. Matrade also organised in hybrid trade events overseas such as the World Expo Dubai 2020 and China-Asean Expo.
With extensive network of 46 overseas-based offices and five regional offices in Malaysia, Matrade chief executive officer Mohd Mustafa Abdul Aziz urged Malaysian companies to seek for assistance from Matrade regarding export opportunities. Matrade welcomes more Malaysian companies to be on board in it’s programmes. “Matrade is very committed in promoting Malaysian exports and collaborating with both public and private sectors to drive the country’s export growth”. Get in touch with Matrade through their offices or head over to their official website www.matrade.gov.my
Meanwhile, India’s export is reported to have exceed the US $400 billion milestone. According to the figures issued by the commerce ministry, the country’s exports has surpassed USD 400 billion in a fiscal year for the first time, thanks to strong performance shown by the industries such as engineering, chemicals, gems and jewellery. According to FIEO Vice-President Khalid Khan, the achievement is a “landmark” as exports have “done so well” despite the Covid-19 pandemic. To read more on the news, you can check out the website https://www.indiaexportnews.com/
