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Brunei’s Halal Drive Gaining Momentum

News From : DagangHalal.com (21 Jul 2009)

Bandar Seri Begawan – Besides introducing the “Brunei Halal Brand”, the Sultanate has undertaken other initiatives to strengthen its position in the ‘Halal’ market. Among them is the establishment of a Halal Science Centre and Agrotech Park.

Dato Paduka Hj Mohd Hamid bin Hj Mohd Jaafar, the Permanent Secretary at the Ministry of Industry & Primary Resources, pointed this out during a Halal SME Workshop yesterday.

According to him, Halal-oriented businesses are rapidly developing around the world, reaching two million consumers, including non-Muslims.

“Halal concept businesses are big business,” he said, adding that it is estimated to generate up to US$560 billion in revenue annually. This figure is expected to increase, as public interest and demand for such services continue to rise.

Another strong “pulling factor” for this type of business is the fact that entrepreneurs can make Halal profits, which will enable them to fulfil their ‘Fardhu Kifayah’ (collective obligation).

The Permanent Secretary voiced his confidence that Brunei, with its strong Islamic foundation and MIB philosophy, will be able to enhance the trust of consumers in the global Halal market with its strict Halal product certification process.

Acknowledging the potential of the Halal industry, the Gov eminent of His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam through the Ministry of Industry & Primary Resources, Ministry of Religious Affairs and Ministry of Health, organised its first ever Halal International Expo in 2006.

On the sidelines of the expo, an International Halal Market Conference was held to disseminate information on the development of the global Halal industry.

Within three years of implementing this ambitious project, His Majesty’s Government achieved another milestone with the introduction of the “Brunei Halal Brand”, which was launched by the monarch last year. One of the key aspirations of the “Brunei Halal Brand” is to give local SMEs a platform to tap into foreign markets.

Over 50 people, mainly entrepreneurs from the food sector, attended yesterday’s workshop, which was designed to provide them with a clear perspective of Brunei’s comprehensive Halal agenda. They also learnt about the different types of assistance that are available from various government agencies.

The one-day workshop, which was facilitated by experts from Imarat Consultants yesterday, was the first in a series of workshops aimed at nurturing local SMEs towards achieving national standards in food production and enhancing their capability to compete in the global Halal market.

The workshop also served as a fact-finding exercise to get a clearer picture of challenges faced by local SMEs.

Hjh Suria Hayati, the Director of Agriculture, delivered a series of talks, which highlighted opportunities in the global and regional markets, as well as other issues related to the implementation of Brunei’s Halal agenda.

Affandi bin Hj Salleh, the Head of Entrepreneur Development Centre, meanwhile, pointed out that result gathered from yesterday’s workshop would be tabled at the upcoming International Halal Market Conference.

— Courtesy of Borneo Bulletin

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