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ANUFOOD Eurasia: Innovative Matchmaking Formats Make The Difference

News From : DagangHalal.com (29 Apr 2016)

Events asserts its position on the Eurasian market
Following the successful premiere last year, ANUFOOD Eurasia has been able to defend its position as an international industry platform for the food industry in the Eurasian region with its second edition: during the event from 14 to 16 April 2016 in Istanbul, around 3,000 trade visitors informed themselves about the spectrum of services of 119 providers from 12 countries. “Together with our partner Reed Tuyap, despite the difficult geopolitical basic conditions, we were once again able to carry out a successful event with high quality exhibitors and trade visitors. Especially appreciated were our individual Matchmaking formats, for example, the international Supermarket Area. ANUFOOD Eurasia has thus positioned itself as an important business platform in the Eurasian market”, explains Denis Steker, Vice President International of Koelnmesse GmbH. Ali Muharremoglu, CEO of Reed Tuyap Exhibitions, adds: “The Turkish food and beverage market continues on its growth course and has considerable charisma throughout the entire Eurasian region. Correspondingly high was the quality of visitors to the trade fair.” ANUFOOD Eurasia is a cooperative project of Reed Tuyap, a joint venture of Reed Exhibitions and the Tuyap Fairs group, and Koelnmesse.


119 Exhibitors from 12 countries presented their broad offering, including many renowned manufacturers and organisations of country pavilions, which showed the entire spectrum of the food and beverage industry. Thus, exhibitor groups from South Korea, Sri Lanka, the Czech Republic and Hungary were represented for the first time. Important top players from Turkey, like the canned foods manufacturer Burcu Konserve, the meat producer Danet, the tea manufacturer Doĝadan or the well-known company Pinar also participated. ANUFOOD Eurasia not only offers an overview of the Eurasian food market, but depicts the entire industry in all its diversity following the example of the leading Anuga trade fair in Cologne, from fine food, frozen foods, meat and dairy products, chilled and fresh foods to bread, baked goods, sweets, beverages, organic foods and Halal products to services & RetailTec, associations, organisations and IT service providers.

ANUFOOD Eurasia once again convinced with a high level of visitors quality. Exhibitors reported many good business deals closed directly at the fair. The majority of the around 3,000 trade visitors came from Turkey, whereby buyers from countries like Georgia and Uzbekistan were also registered. The share of foreign visitors was around 21 percent.

With its international mix of regionality and internationality, ANUFOOD Eurasia underlines the importance of the food industry for Turkey. In 2014 it was the second largest industrial segment of the country, with total sales of 330 billion TL and 440,000 employees. Turkey plans to become the fifth largest producers of food in the world by its 100th birthday in 2023. The export of food products has developed dynamically in keeping with this. However, the import of food products also increases continuously. Reasons for this can be found in the glowing population and the increasing demand of the urban population for foreign products.

Supporting programme: Dialogue and Information
This year too, the supporting programme of ANUFOOD Eurasia further promoted dialogue between international exhibitors and trade visitors. The unique Matchmaking programme “Supermarket Area” was expanded accordingly following the resounding success of the premiere: for example, not only buyers from supermarket chains were available for confidential discussions, but also distributors. This year, supermarkets and distributors from Turkey, Ukraine, Uzbekistan and Georgia took part. The organisers achieved additional added value for participants with the very positively accepted international Hosted Buyer programme. Trade visitors from the hotel and hospitality sectors were able to enjoy and relax at the “Live Cooking Demonstrations”, in which chefs created dishes typical of the country at the highest culinary level under the direction of the captain of the Turkish national chefs team, Erdem Dirbali.

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