News From : DagangHalal.com (16 Aug 2009)
DUBAI: With the capital injection of Dhs 30 million for its development, Al Farooj has unveiled its GCC-wide developmental plan. This was announced on the occasion of openining ceremony of two new outlets in Sharjah on Thursday.
Al Farooj has now been expanded to total of 19 branches that include: 16 in UAE, 1 in Lebanon and 2 in Oman – offering a variety of freshly grilled and tasty shawerma sandwiches and a unique charcoaled chicken menu.
The opening ceremony was inaugurated by the chief executive officer of Al Islami Foods Mr. Saleh Abdullah Lootah. The high officials from the Sharjah Chamber of CommerceSharjah Chamber of Commerce and Sharjah Municipality along with the elite business community and top managers from Al Islami group, Al Farooj Fresh chain of retaurant, Al Islami Meat Shop and Al Islami Cart were invited to the occasion.
Saleh Lootah, while speaking on the occasion, commented: “We are pleased to offer an alternative, completely halal, fresh food range which is specially produced for the tastes of the Middle Eastern consumers.” “Al Farooj expansion is part of greater “BIG 5″ development plan to consolidate its hospitality segment. More outlets will be established across the GCC region by year end”, he said.
Since the aquisition of Al Farooj by Al Islami group, the Al Farooj brand has gone through a complete overhaul to adapt to the attitudes and tastes of a multicultural consumers living in the Middle East region.
Franchising:
Beside a fresh food option, Al Farooj is ready for franchising for an intelligent investment into Quick-Service-Restaurant (QSR) business based on return-on-investment. “To compete with international QSR chains in the region, we are looking for partners who have a solid infrastructure, commercial capabilities and who control a territory of consumers. We are not looking to those who are one-man-operated single units. We are looking for those who help the brand to spread with a strong impact and in parallel to the international chains operating in the region,” Saleh Lootah asserted.
MoU with Mohammed Bin Rashid Establishment:
Soon after introducing Al Farooj a solid and viable franchise model last year, Al Islami signed a Memorandum of Understanding with the Mohammed Bin Rashid Establishment for Young Business Leaders (SME.ae) to offer Al Farooj for franchising to the regional investors and entrepreneurs interested to start restaurant business.
-Ends-
About Al Islami FoodsAl Islami Foods:
Established as CO-OP ISLAMI in 1981 to cater to the growing demand for halal food in the Arab world, AL ISLAMI FOODS was formed as a result of the long relentless efforts commenced in the early seventies when Hajj Saeed Bin Ahmad Lootah instituted Dubai Co-operative Society.
Starting with its successful frozen chicken product line, CO-OP ISLAMI further expanded its operations to include processed meat.
In 1991, Dubai Co-operative Society’s efforts were culminated by establishing its “CO-OP ISLAMI” meat processing plant in Jebel Ali Free Zone. This plant is considered a recognizable breakthrough as it became the highly active producer of a variety of food products under the name “CO-OP ISLAMI.
In 2006, CO-OP ISLAMI was re-launched as AL ISLAMI in an effort to propel the company to new heights of success. Now, Al Islami products are considered as a quality benchmark trusted by consumers across the UAE and the GCC, and this has made it one of the best and most preferred brands in the region.
MEDIA CONTACT:
Nasir Iqbal
Al Islami Foods
P. O. Box 3922, Dubai,UAE;
Tel: +9714-8853333 ;
Fax : +9714-885233
Email : [email protected]