Home » Tens Of Thousands Of Global Trade Visitors Expected At Ruby Jubilee Edition Of Food&HotelAsia

Tens Of Thousands Of Global Trade Visitors Expected At Ruby Jubilee Edition Of Food&HotelAsia

News From : DagangHalal.com (25 Apr 2018)

Singapore, 24 April 2018 – Food&HotelAsia (FHA) Singapore opened its doors today to usher in industry professionals looking to access an international showcase of food and hospitality, as well as equipment and solutions.

Guest-of-Honour, Dr Koh Poh Koon, Senior Minister of State for Trade and Industry, graced the opening ceremony for FHA2018. Also in attendance as special guests were several world leaders, including Vietnam’s Deputy Minister for Agriculture Mr. Tran Thanh Nam, and Poland’s Minister for Agriculture, Mr. Krzysztof Jurgiel.

Tens of thousands of visitors from around the globe will surge the halls of FHA throughout the events’ four-day staging. As the largest to date, visitors can experience a multitude of world-class exhibits from 3,500 international food, drinks and hospitality exhibitors across 120,000 sqm at FHA.

Trade professionals attending FHA2018 have indicated an estimated sourcing budget of US$ 11 billion.


Delivering business excellence for food and drinks and hospitality ecosystems

As Singapore’s longest-running and Asia’s most comprehensive international food and hospitality mega trade event, FHA has grown from occupying a small hotel car park in 1978 to spanning two venues at Singapore Expo and Suntec Singapore, housing the biggest ever industry congregation today.

“This edition of FHA – [40 Years] is extremely special to us. The sheer increase in space, support of stalwart exhibitors and growing interest from attendees are testaments to FHA’s four-decade transformational journey. Today, we are irrevocably recognised by industry for being always on the forefront of latest innovation – for the industry,” said Mr. Rodolphe Lameyse, Project Director, Food & Hospitality, UBM, organiser of FHA.

“FHA is an event that ignites the six senses – taste, sight, touch, smell, sound, and the last, the business sense. I’m very excited to welcome everyone to join us at Expo and Suntec to celebrate the event’s 40th anniversary, and together we take our six senses on a phenomenal journey to behold some of the world’s best tastes and innovations that are driving the food and hospitality industry of tomorrow.”

61 local and overseas group delegations will attend FHA, their presence a true reflection of its reputation as the preferred event in the region for the industry it serves.

Bringing deeper insights and value

For exhibitors, FHA delivers the quality buyers and to visitors, it is the best place to catch the latest game-changer products. However the event is more than simply a mega tradeshow. With the food and hospitality market constantly evolving, businesses need to be agile to keep up with new concepts, and consumers’ demand for fresh experiences. In collaboration with Euromonitor International, FHA today unveiled an Industry White Paper titled “Smart Innovations Transforming the Food and Hospitality Landscape by 2020”. The report provides a unique insight into major disruptors impacting the industry, such as megatrends of how developed market consumers are trading down on everyday commodities to trade up on experiences, and are increasingly choosing industry concepts that match their ethical values.

Furthermore, four key tracks at the FHA International Conference and 50 complimentary workshops and activities spread across the two venues will offer participants with unbeatable value to business matching, skills upgrade, and industry discourse.

Benchmarking new business innovation

FHA also serves as a springboard for many companies, from startups to established brands, to expand their footprints in the region and around the world. Innovative products and solutions, along with new technologies set to disrupt the industry and transform businesses are featured across the two venues. Some examples include:

Singapore Expo
– Make fresh cold-pressed juice from first commercial counter-top cold press juicer (Santos, Hall 3)
– Ticketing, deposits and card storage solutions to deter “no shows” reservations at restaurants (ResDiary, Hall 4)
– Achieve consistency in the kitchen with ready-to-use sauces and toppings (CAP Culinary Solutions, Hall 6)
– Nitro cold brew coffee straight from the bottle (Cool Cool Beverage, Hall 2)

Suntec Singapore
– Automated cooking systems that recreate the “wok hei” of traditional Cantonese stir fry (IKC, Level 4)
– Universal plug & play 3D food printing solution – can customise pasta, chocolates, sweets and even starters within the system (Continental Equipment, Level 4)
– Internet connected table-top post-mix hygienic drinks system with real-time information, remote monitoring and personalised video upload functionality (Zerica, Level 4)

Digital initiatives that will transform consumers’ current dining or shopping experiences are also highlighted at FHA2018. Restaurant 3.0 by Enterprise Singapore in Suntec is one such showcase, where futuristic concepts for the consumers’ dining experiences from farm, processing and production, to service at the table, are highlighted.

Over at Expo, Enterprise Singapore and the Singapore Manufacturing Federation (SMF) launched the SMF SMART App at the Singapore Pavilion. This app not only consolidates online orders for overseas buyers, it is also capable of product traceability and authentication features, making it easier and more convenient for food manufacturers to export overseas.

Picking out the best talents

Visitors can see some of the world’s budding as well as top talents right here at FHA2018. They are displaying their mastery and skills to panels of distinguished judges, and vie for top spots in a series of highly acclaimed competitions: the first-ever Asian Gelato Cup, Barista Super Duo Challenge, Latte Art Showdown, the Asian Pastry Week (Asian Pastry Cup, the new Valrhona C3 (Chocolate Chef Competition) & Global Star Chefs Pastry Show), and the FHA Culinary Challenge (FCC) series. Held once every four years, the National Team Challenge (part of FCC) returns to FHA with an arena for top national chefs to compete for Best National Team Award. The top three national teams will qualify for the Battle of the Lion competition held on the final day of FCC.

“Worldchefs is the authority of chefs and the culinary industry globally. Competitions is an integral part of a chef’s development, which is why the competitions committee has spent much effort and time developing guidelines and standards for culinary competitions of an international standard. For example, we ensure all the judges have undergone training and are of a certain standard,” said Mr Otto Weibel, chief judge of the FHA Culinary Challenge series and member of the Worldchefs culinary committee.

“The Battle for the Lion competition has a long standing relationship with our association, and it is our pride and joy that it is endorsed as a Worldchefs international culinary competition edition after edition.”

Over at Suntec, visitors can view winning products of the inaugural SCI Equipment Awards. Jointly organised by UBM and Foodservice Consultants Society International (FSCI) Asia Pacific Division, the awards aim to deliver recognition to foodservice equipment manufacturers who have incorporated sustainability in their innovations.

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