News From : DagangHalal.com (18 Dec 2009)
Tangerine Confectionery has made its classic Wilkinson’s ‘Perfected Pontefract Cakes’ available in 190g pre-packed bags.
Made in the traditional way but now using only natural colours and flavours, there is no added salt and the cakes are suitable for vegetarians and Halal approved.
Sarah Brown, brand manager of Wilkinson’s, said: “We know from weigh-out sales that loose Pontefract Cakes are popular and we are sure that the pre-packed bag will prove appealing to retailers and customers alike.”
The new pack features pictures of the Pontefract Cakes along with an artist’s impression of the historic Pontefract Castle. Available in 190g bags, the cakes come in similarly designed retail ready cases of 12 with a RRP of £0.99.