News From : DagangHalal.com (20 Jul 2009)
KUALA LUMPUR, July 20 (Bernama) — Saha Farms Company Ltd Thailand has granted the exclusive marketing rights to Rancang Awal International Sdn Bhd to promote and market their products in Malaysia and the Middle East countries.
The Executive Chairman of Rancang Awal, Mohd Shakri Abdul Razak, said the company has received approvals to supply to Sabah and Sarawak from next month while approval for the Penisular Malaysia market was expected before fasting starts end of next month.
Saha produces fresh chickens and processed foods in Thailand.
At a press conference here Monday, Shakri said the company has also gained exclusive rights to supply fresh chicken to Dubai and Syria.
Earlier today, Saha Farms also received the Halal Certification from Halal Industry Development Corporation of Malaysia (HDC). Deputy Minister in the Prime Minister’s Department, Senator Datuk Dr. Mashitah Ibrahim, presented the certification.
Shakri said the company expected to sell three to five million fresh chicken nationwide this year.
Meanwhile, the chairman of Saha Farms Dr. Panya Chotitawan said Saha Farms had spared no efforts to ensure that the company complied with halal rule.
Dr. Mashitah said there was a big potential for chicken products in the halal market given a world population estimated at six billion with Muslims accounting for 1.7 billion.
“While Asia is a market of interest simply because of its size as the largest Muslim region, it must be noted that key players in the region are taking steps to become key suppliers or certifiers,” she said, pointing out the intense competition.
The international trade of Halal products has less than 10 percent share in the global market. This indicates that as the global economy grows, and consumers’ purchasing power increases, demand for Halal food will in turn increase, she added.